Offering a Product for Sale in a Small Geographic Area

question 108

Multiple Choice

Offering a product for sale in a small geographic area to help evaluate potential market actions is called __________.

• A)scanning market
• B)test markets
• C)experimental market
• D)implementation market
• E)trial market

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Definitions:

Sale and Leaseback Arrangement

A financial transaction where one sells an asset and leases it back for the long term; thus, one continues to use the asset but no longer owns it.

Lessee

An individual or entity that leases or rents an asset from its owner, known as the lessor.

Captive Finance Company

Wholly owned subsidiary that handles credit extension and receivables financing through commercial paper.