Safeway Displays the Thousands of Items It Sells in Aisles

question 62

Multiple Choice

Safeway displays the thousands of items it sells in aisles containing related items or product groupings.Examples would be the pet food aisle or the paper product aisle.Why would Safeway display product groupings in this manner?

• A)The groupings increase the number of market-product combinations on the market-product grid into a more manageable framework for subsequent analysis.
• B)This form of product groupings makes it easier for customers to get in and out of the store more quickly creating time utility.
• C)The products are grouped so people can relate to these product groupings in a more meaningful way as they shop.
• D)Product groupings can be generated quantitatively to show which adhere to the 80/20 rule.
• E)Individual suppliers get preferential treatment based upon the number of different UPCs they provide in a given store.

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Definitions:

Broca's Area

A region in the frontal lobe of the dominant hemisphere (usually the left) of the brain with functions linked to speech production.

Testing Effect

The cognitive phenomenon where taking a test on material leads to better memory retention than if the material was studied without being tested.

Retention of Material

The ability to remember or retain information over time after the initial learning phase.

Retrograde Amnesia

The inability to remember experiences or learned information from before an injury happened or a disease started.