Concept Tests of Plots Using Surveys, Testing of Marketing Campaigns

question 159

Multiple Choice

Concept tests of plots using surveys, testing of marketing campaigns, sneak previews, and tracking studies are all examples of market research techniques.Collectively, they are used in the movie industry to

• A)estimate a production company's potential market share.
• B)identify prospective nominees for industry awards such as the Emmys.
• C)reduce uncertainty and to improve marketing decisions.
• D)identify possible story lines and/or plots for future movie ventures.
• E)create an advance market for the movie's DVD release regardless of whether it is successful in its release or not.

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Definitions:

Single Moving Average Model

A forecasting technique that generates estimates of future values by averaging past observations, often used for smoothing time series data.

Trend

A general direction in which something is developing or changing.

Historical Analogy

A method of reasoning or decision-making based on the assumption that current situations will resemble past ones.

Questionnaires

A tool used in studies that includes various questions designed to collect data from participants.