Marketers Are Increasingly Using Online Surveys to Collect Primary Data

question 59

Multiple Choice

Marketers are increasingly using online surveys to collect primary data.Marketers can ask consumers to complete a "__________" survey.These small Web pages containing an advertisement that appears on your screen outside the current Web site loaded into your browser.

• A)pop-up
• B)slide-in
• C)pop-under
• D)sneak-in
• E)pop-over

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Definitions:

Autarky

This is a situation where a country or region is self-sufficient and does not engage in international trade with other countries.

Employee Retirement Income Security Act

A federal law that sets minimum standards for most voluntarily established retirement and health plans in private industry to provide protection for individuals in these plans.

Vesting Rights

Are guaranteed rights to receive pension benefits.

Pension Plans

Retirement savings plans offered by employers, providing employees with a specific monthly income upon retirement.