Which of the Following Statements About Global Brands Is Most

question 92

Multiple Choice

Which of the following statements about global brands is most accurate?

• A)A global brand is marketed under different names but uses identical ads for all markets.
• B)A global brand has centrally coordinated marketing programs.
• C)A global brand alters product formulation or service for each geographical region.
• D)A global brand delivers multiple benefits based on the GDP of each country.
• E)A global brand is a collaborative effort amongst several different national firms.

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Definitions:

Sense of Control

The perception of having the power or influence over one's surroundings or the events in one's life.

Digital Thermometer

A device for measuring temperature that uses electronic sensors to provide digital readings.

Injection

The act of administering a liquid, especially a drug, into a person's body using a needle and syringe.

Band-Aid

A brand name for a small adhesive bandage used to cover minor cuts and scrapes.