FIGURE 6-6 
-Figure 6-6 above summarizes how buy classes affect buying center tendencies in different ways.Complete the information for cells A through to
F.
Cell A - people involved = many
Definitions:
Measurements
The process of quantitatively assessing the performance, progress, or quality of a project, its components, or team members.
Interpreting
Interpreting is the process of translating spoken or signed language into another language, facilitating communication between parties who do not share a common language.
Small Tolerances
Specifications that allow for very limited variations in size, weight, or other dimensions in manufacturing or engineering.
Produce
To create, manufacture, or cultivate goods, products, or crops.
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