At Which Point in the Buying Decision Process Would a Firm

question 81

Multiple Choice

At which point in the buying decision process would a firm use a formal vendor rating system to evaluate the quality of the vendor's product and customer service?

• A)problem recognition
• B)performance review
• C)information search
• D)purchase decision
• E)postpurchase behavior

---

Definitions:

Reasoning

The mental process of generating conclusions, judgments, or inferences from facts or premises.

Time-Outs

A disciplinary technique used with children, involving a brief separation from the environment where inappropriate behavior has occurred, to decrease negative behavior.

Gender Appropriate

Behavior or characteristics that society deems suitable for an individual based on their gender.

Psychological Control

A disciplinary technique that involves threatening to withdraw love and support, using a child’s feelings of guilt and gratitude to the parents.