A Computer Company Salesperson Invites the IT Managers of Its

question 21

Multiple Choice

A computer company salesperson invites the IT managers of its top ten customers (in terms of dollar sales) to view a demonstration of the firm's new product line so she can obtain their opinions regarding various options and configurations that could be offered.These IT managers are most likely to be the __________ of their organizations' buying centers.

• A)gatekeepers
• B)reciprocity managers
• C)buyers
• D)influencers
• E)users

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Definitions:

Normal Approximation

A technique used to approximate a binomial distribution with a normal distribution when the sample size is sufficiently large.

Wilcoxon Signed Rank Test

A non-parametric statistical test that compares two related samples or repeated measurements on a single sample to assess whether their population mean ranks differ.

Test Statistic

A calculated value that is used in statistical testing to decide whether to reject the null hypothesis, based on the possible values it can take in relation to a theoretical distribution.

Rank Sums

A statistic used in non-parametric tests that involves summing the ranks of observations in samples.