Five Situational Influences Have an Impact on a Consumer's Purchase

question 262

Multiple Choice

Five situational influences have an impact on a consumer's purchase decision process: purchase task, temporal effects, physical surroundings, antecedent states, and __________.

• A)competition
• B)self-worth
• C)perceived value
• D)independent variables
• E)social surroundings

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Definitions:

NeoPiagetians

Scholars and theorists who extend and modify Jean Piaget's original cognitive development theory to include factors such as information processing and socio-cultural elements.

Cognitive Developmental Theorists

Scholars and researchers who study the evolution of thinking, problem-solving, and decision-making abilities across the lifespan.

Information Processing Approaches

Theories in cognitive psychology that liken human thought to the workings of a computer, focusing on how information is stored, processed, and retrieved.

Chunking

The cognitive process of linking several pieces of information together into a single meaningful unit, such as remembering the digits 1, 7, 7, and 6 by thinking of the year 1776.