In the VALS System, Consumers Who Enjoy the New, the Offbeat

question 252

Multiple Choice

In the VALS system, consumers who enjoy the new, the offbeat, and the risky find outlet in exercise, sports, outdoor recreation, and social activities.This group of consumers is referred to as __________.

• A)experiencers
• B)believers
• C)achievers
• D)innovators
• E)makers

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Definitions:

S Corporation

A special designation for a corporation that allows income, losses, deductions, and credits to be passed through to shareholders for tax purposes.

Dual Purpose Corporation

A business entity designed to operate for both profit and to achieve a social or charitable goal.

General Partnership

A partnership in which the partners divide profits and management responsibility and share unlimited personal liability for the partnership’s debts.

Business Losses

Business losses are the negative financial impacts a business suffers, often reflected in its financial statements as expenses exceeding revenues.