A Consumer's Purchases Are Often Influenced by the Views, Opinions

question 164

Multiple Choice

A consumer's purchases are often influenced by the views, opinions, or behavior of others.Two important aspects of personal influence are

• A)lifestyle and motivation.
• B)personality and lifestyle.
• C)opinion leadership and word-of-mouth activity.
• D)word-of-mouth activity and psychographics.
• E)psychographics and demographics.

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Definitions:

SSID

Service Set Identifier, a unique ID that differentiates one wireless network from another.

Throughput

The amount of data processed by a system or program in a given amount of time, often used to measure performance.

Bandwidth

The maximum rate of data transfer across a given path, typically measured in bits per second (bps).

Firmware

System software that controls hardware devices.