When Developing Marketing Programs for New Offerings, Marketing May Provide

question 141

Multiple Choice

When developing marketing programs for new offerings, marketing may provide staff to serve as part of a(n) _________ of specialists from all the functional units who are mutually accountable to a common set of performance goals.

• A)department
• B)systems group
• C)organization
• D)cross-functional team
• E)business consortium

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Definitions:

Stakeholders

refers to individuals or groups that have an interest, stake, or investment in a company and can either affect or be affected by its actions.

Hierarchy Culture

An organizational culture that emphasizes a clearly defined structure, control, and authority, where decisions are often made at the top levels.

Formal Chain

A structured sequence of command or a hierarchy within an organization, where communication and decisions flow through a pre-defined path.

Efficiency

The ability to accomplish a task or objective with the minimal expenditure of time and resources.