Procter and Gamble Co

question 75

Multiple Choice

Procter and Gamble Co.manufactures consumer products such as Crest toothpaste and the Swiffer mop.But P & G does not see itself as a toothpaste or a mop company.Instead it sees itself as an innovative company with the goal of solving consumer problems.P & G most likely grew its market share in 70% of its businesses because

• A)it coincided with a consumer trend where people were becoming more home oriented.
• B)it invented new products to provide value to the customers it serves.
• C)it increased advertising for tried and true products.
• D)it capitalized on the fact that everyone liked Crest toothpaste.
• E)of the natural product life cycle when the cycle was at its peak.

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