Situation Analysis Refers to

question 219

Multiple Choice

Situation analysis refers to

• A)taking stock of where the firm or product has been recently, where it is now, and where it is headed in terms of the organization's marketing plans and the external forces and trends affecting it.
• B)an appraisal of an organization's internal and external strengths and weaknesses and its internal and external opportunities and threats.
• C)a regularly scheduled internal audit that takes place during a specified promotional campaign to ensure that marketing actions are successfully taking place.
• D)a careful comparison of a company's performance relative to its closest competitors in terms of both profits and market share.
• E)an in-depth analysis of how a specific department is spending its money relative to the incremental revenues those actions are generating.

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Definitions:

Monistic

Pertaining to the philosophical theory that reality is ultimately composed of one essential substance or principle.

Pluralistic

Describes a situation or society that acknowledges, accepts, and encourages diversity in beliefs, cultures, and lifestyles.

Economic Growth

An increase in the production of goods and services in an economy over a period of time.

Underlying Attitude

The fundamental or basic views and feelings that indirectly shape an individual's reactions and behaviors.