Which of the Following Statements Reflects Both of the Key

question 28

Multiple Choice

Which of the following statements reflects both of the key elements in developing a marketing strategy for L.M.Schofield, Inc., a company that produces specialized concrete surfaces for heavily trafficked areas such as retail outlets and amusement parks?

• A)Buy ads in all the major trade journals aimed at businesses in the entertainment and/or sports industry.
• B)Communicate using direct mail about the various walking surfaces Schofield can create for contractors who are building riding and walking paths.
• C)Design a sample ad and test it using visitors attending a trade show.
• D)Hire six new sales representatives for the Midwest regional office and train them on all aspects of strategy.
• E)Create a focus group to decide on what surface to use for a religious-theme park in Brazil.

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Definitions:

Pleasure

A feeling of happiness, enjoyment, or satisfaction derived from an experience or activity.

Logical

Pertaining to the use of reason and clear thinking, often involving the systematic process of inference or deduction.

Stealing

The act of taking someone else's property without permission or legal right and with no intention to return it.

Personality

The combination of characteristics or qualities that form an individual's distinctive character, influencing behaviors, thoughts, and emotions.