If You Followed the Suggestions of Robert M

question 72

Multiple Choice

If you followed the suggestions of Robert M.McMath, which answer provides the best advice for a marketer preparing to launch a new consumer health beverage?

• A)Give the product a scientific sounding name that explains all of its benefits.
• B)Give the product a mysterious name that is unrelated to the product's benefits but provokes consumer curiosity.
• C)Initiate a campaign against beverage sweetened with corn syrup.
• D)Create unusual packaging that has special shelving requirements.
• E)Focus on what the customer benefit is, and learn from the past.

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Definitions:

Security Registration Legislation

Laws and regulations governing the registration and oversight of securities (stocks, bonds, etc.) to ensure transparency and protect investors.

Automobile

A road vehicle, typically with four wheels, powered by an internal combustion engine or electric motor and used for transportation.

Loan

A sum of money or other resources that is lent to an individual, organization, or entity, typically requiring repayment with interest.

Hire-Purchase Agreement

A contract where one pays for a product in regular installments while having the ability to use it, with ownership transferring after the final payment.