Which of the Following Statements About 3M's Market Research, Prior

question 71

Multiple Choice

Which of the following statements about 3M's market research, prior to introducing the Post-it^® Flag Highlighter is most accurate?

• A)Windorski worked with clay and wood models to see how much additional weight students would be willing to carry in their backpacks.
• B)Windorski asked students to dump the contents of their backpacks to make sure nothing was being stolen.
• C)Windorski used focus groups, observed students' studying behavior, and even gave out trial Post-it^® Flag Highlighters to students to try for a month.
• D)Windorski hired students to handout promotional materials at their home universities and colleges.
• E)Windorski reassigned all personnel over twenty-five to different projects so they could not inadvertently influence younger participants based on their own experiences.

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Definitions:

Internal Information Search

Consumers’ use of past experiences with items from the same brand or product class as sources of information.

Past Experience

An individual's accumulated knowledge or skills obtained from previous events, work, or education.

Brand

The name, term, symbol, design, or any combination of these that identifies and differentiates a firm’s products.

Safety and Security

Refers to measures, practices, and policies aimed at ensuring the protection of individuals, organizations, or nations from harm or danger.