Firms Such as General Electric and Marriott Have Achieved Great

question 60

Multiple Choice

Firms such as General Electric and Marriott have achieved great success by putting huge effort into implementing the marketing concept, giving their firms what has been called

• A)production orientation.
• B)sales orientation.
• C)market orientation.
• D)customer relationship orientation.
• E)service orientation.

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Definitions:

Industry

The sector of an economy involved in the production of goods and services.

Inferiority

A feeling of lower standing in relation to others, which can affect an individual's self-esteem and social interactions.

Competence

Refers to having the necessary ability, knowledge, or skill to perform a task successfully.

Self-Worth

An individual's subjective valuation of themselves, encompassing self-esteem, self-respect, and a sense of personal value.