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Explain the Marketing Program That 3M Used to Reach the Student

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Essay

Explain the marketing program that 3M used to reach the student target market for the Post-it® Flag Highlighter and the rationale used by the company for each part of the program.


Definitions:

RDoC

the Research Domain Criteria project, an initiative by the National Institute of Mental Health aiming to classify mental disorders based on dimensions of observable behavior and neurobiological measures.

DSM-5

The fifth edition of the Diagnostic and Statistical Manual of Mental Disorders, a standardized classification of mental disorders used by mental health professionals in the U.S.

Diagnostic Labels

Terms or phrases used in healthcare and psychology to describe and categorize a set of symptoms or manifested conditions.

David Rosenhan

A psychologist known for his study "On Being Sane in Insane Places," which challenged the validity of psychiatric diagnoses.

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