To Avoid New-Product Failure, Robert M

question 74

Multiple Choice

To avoid new-product failure, Robert M.McMath, a new-product expert, suggests

• A)implementing a regional rather than a nationwide rollout of the product.
• B)a thorough examination of similar products that have had a higher than anticipated success.
• C)focusing on customer benefits and learning from the past.
• D)spending as much of the budget as possible on new product production.
• E)releasing several different prototypes at the same time to see which is most successful.

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Definitions:

Quebec

Quebec is a province in Canada, characterized by its French heritage, language, and culture, making it a unique region within the predominantly English-speaking country.

Viable

Capable of working successfully; feasible or capable of living, growing, or developing under given conditions.

Malthus

Refers to Thomas Robert Malthus, an English economist and demographer known for his theories on population growth and its impacts on resources.

European Development

The process of economic, social, and political change and growth in European countries, often involving integration, innovation, and the handling of challenges such as migration and regional disparities.