Which of the Following Statements About 3M's Market Research, Prior

question 71

Multiple Choice

Which of the following statements about 3M's market research, prior to introducing the Post-it^® Flag Highlighter is most accurate?

• A)Windorski worked with clay and wood models to see how much additional weight students would be willing to carry in their backpacks.
• B)Windorski asked students to dump the contents of their backpacks to make sure nothing was being stolen.
• C)Windorski used focus groups, observed students' studying behavior, and even gave out trial Post-it^® Flag Highlighters to students to try for a month.
• D)Windorski hired students to handout promotional materials at their home universities and colleges.
• E)Windorski reassigned all personnel over twenty-five to different projects so they could not inadvertently influence younger participants based on their own experiences.

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Definitions:

Circannual Rhythm

Biological processes or behaviors that exhibit a regular, annual cycle or pattern.

Free-Running Periods

Cycles of behavior or physiological processes that follow an inherent rhythm, unaffected by external cues like light or temperature.

Constant Darkness

An experimental or natural condition where organisms are exposed to darkness for extended periods, used to study circadian rhythms and related phenomena.

Constant Light

An environmental condition where light exposure does not vary, often used in research to study circadian rhythms.