Explain What Is Meant by the Concept of Marketing Utility

question 137

Essay

Explain what is meant by the concept of marketing utility. Identify and describe the four utilities created by marketing.

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Definitions:

Secured Creditors

Creditors who have a legal right or interest, typically through a lien, in the debtor's assets to secure repayment of their credit.

Charge

An expense or cost applied to a person or entity, often relating to financial transactions.

Receivers

Individuals or entities appointed to manage the affairs of a financially distressed company.

Receiver

An external administrator appointed by a court or secured creditor to collect and sell enough of the charged assets to repay the debt owed to the secured creditor, payout the money collected in the order required by the Corporations Act, and report to ASIC any offences or other irregular matters they discover in performing their duties.