Examlex
According to McClelland, the need for affiliation is the extent to which an individual is concerned about having the people around him or her get along with each other.
Sales Promotion
A marketing strategy employing short-term incentives to encourage the purchase or sale of a product or service.
Coupons
A discount or offer that can be redeemed for goods or services, often as a part of promotional efforts.
Rebates
Partial refunds offered to purchasers of a product, typically used as a promotional tool to encourage sales.
Nontraditional Advertising
Marketing methods that utilize unconventional means to promote products or services, such as guerrilla marketing, social media campaigns, or influencer partnerships.
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