Examlex
_____ are rules of thumb that simplify the decision-making process.
Point-Of-Purchase
The location or environment within a retail space where the actual purchase decision is made, often enhanced by displays or advertisements.
Merchandising
The activity of promoting the sale of goods, especially by their presentation in retail outlets, including product display, signage, and special offers.
Packaging
The process and design of wrapping or enclosing products for distribution, storage, sale, and use.
Label
An integral part of the package that typically identifies the product or brand, who made it, where and when it was made, how it is to be used, and package contents and ingredients.
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