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The most likely explanation for Sims's lower contribution margin is his:
Robert Merton
An American sociologist known for his theories on social structure, social functions, and the sociology of science.
Functionalist Approach
An approach in sociology that emphasizes the way in which the parts of a society are structured to maintain its stability and functionality.
Middle-Range
Theories or concepts that are neither too abstract nor too specific, aiming to connect empirical data and large-scale theories effectively.
George Ritzer
A sociologist known for his work on globalization, consumerism, and the McDonaldization of society.
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