CRM Has Facilitated the Shift from One-To-One to Mass Marketing

question 68

True/False

CRM has facilitated the shift from one-to-one to mass marketing.

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Definitions:

Scarcity

The limited nature of society’s resources.

Trade-Offs

Situations where having more of one thing necessarily means having less of another because of limited resources.

Allocate

The process of distributing resources or goods among various uses or individuals based on specific criteria, such as need or merit.

Marginal Change

A small incremental adjustment to a plan of action.