The Primary Disadvantage Inherent in the Use of Personal Selling

question 89

Multiple Choice

The primary disadvantage inherent in the use of personal selling as the primary marketing communications tool is its:

• A) Lack of flexibility
• B) Ability to communicate with only a small number of customers
• C) Two-way communication flow
• D) Inconsistency from customer to customer
• E) Ability to be used successfully with other marketing communications tools

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Definitions:

Situational Analysis

The process of assessing an organization's internal and external environment to understand its capabilities, customers, and business environment.

Grand Strategy

A comprehensive plan of action developed by a state or organization to achieve long-term objectives and fulfill overarching goals.

Organization Environment

Pertains to the external and internal factors influencing an organization's operations, including economic, technological, social, and political elements.

Situational Analysis

Situational analysis refers to the process of evaluating the current state of a situation or environment to make informed decisions.