Which of the Following Statements About Sales Force Management Is

question 20

Multiple Choice

Which of the following statements about sales force management is true?

• A) The sales force is the firm's most direct link to the customer
• B) The statement, ""The world will beat a path to your door if you build a better mousetrap,"" reflects how business operates today
• C) As organizations implement the marketing concept, they soon realize how important it is to be sales-oriented
• D) Personal selling is usually less expensive than advertising
• E) Sales management is no different from any other kind of management

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Definitions:

Moderator Variable

A type of variable in statistical analyses that influences the strength or direction of the relationship between an independent and a dependent variable.

Fragmented

Describes something that is broken into parts, disorganized, or lacks cohesion.

Job Enlargement

A job design technique that increases the number of tasks associated with a job to reduce monotony and enhance employee engagement.

Core Job Characteristics

Fundamental attributes of a job that affect an employee's motivation, satisfaction, and performance, according to job design theory.