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Management Experts Recommend That an Organization Should Define Its Business

question 1

True/False

Management experts recommend that an organization should define its business in terms of the products it is producing,and not in terms of the customer needs that it is attempting to satisfy.


Definitions:

Brand Image

Brand image is the perception that consumers have about a brand, shaped by experiences, associations, beliefs, and communications related to the brand.

Associations

are organized groups of people who share common interests, goals, or purposes and often work together to achieve these objectives.

Stakeholders

Individuals, groups, or organizations that have an interest or concern in an organization’s activities and outcomes.

Nonprofit Organizations

Entities that operate for a purpose other than generating profit, focusing on providing services or support for social, cultural, or environmental causes.

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