When Most People Read, They Do So by Seeing a "Window

question 184

Multiple Choice

When most people read, they do so by seeing a "window" of about __________ letters.

• A) 3
• B) 5
• C) 7 plus or minus 2
• D) 11

Comprehend the significance of strategic communication in achieving organizational goals.

Master the use of specific PR writing structures, such as the inverted pyramid and the 5Ws and H.

Appreciate the ethical considerations in PR, including respecting legal, societal, and professional norms.

Develop skills in crafting specific content types like news releases, Op-Eds, and multimedia materials.

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Definitions:

GE/McKinsey Grid

A strategic tool used to evaluate a company’s business portfolio based on market attractiveness and business unit strength.

BCG Matrix

A strategic business analysis tool used to evaluate the position of a company's products or services within its portfolio based on their market growth rate and relative market share.

Objectivity

The practice of being unbiased, not influenced by personal feelings or opinions in considering and representing facts.