Examlex
What plays the most important role in determining who emerges as a leader, in response to the Great Man theory of leadership according to leadership researchers?
Buyer
An individual or organization that purchases goods or services for personal use or for incorporation into products or services they provide.
Buying Center
A collection of individuals within an organization who participate in the decision-making process related to purchasing products or services.
Influencers
Individuals who have the power to affect the purchasing decisions of others, often through their authority, knowledge, or relationship with their audience.
Formal Authority
The power given to an individual or an entity based on their role or position within an organization, allowing them to make decisions and enforce rules.
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