Five General Product and Service Categories Dominate Online Consumer Buying

question 180

Multiple Choice

Five general product and service categories dominate online consumer buying, accounting for about two-thirds of online sales. One category includes items like computers, consumer electronics, and books for which

• A)digital delivery is an important factor as well as post-purchase support services.
• B)price and speed of delivery are the determinant sales factors.
• C)convenience is very important, even more so than price or quality.
• D)product information is an important part of the purchase decision but prepurchase trial is not necessarily critical.
• E)price and delivery time are not key factors, but product warranties are very important.

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Definitions:

Scientific Thought

A systematic way of questioning and examining the natural world, and the analysis of empirical evidence to reach conclusions.

Intellectual Growth

Intellectual growth is the development of mental faculties and cognitive abilities, often through learning, education, and experience.

Visual Field

the entire area that can be seen when the eyes are focused on a single point, encompassing both the central and peripheral vision.

Occipital Lobe

A region of the brain located at the back of the head, primarily responsible for processing visual information.