The Solicitation of a Consumer's Consent (Called "Opt-In") to Receive

question 225

Multiple Choice

The solicitation of a consumer's consent (called "opt-in") to receive e-mail and advertising based on personal data supplied by the consumer is referred to as

• A)collaborative marketing.
• B)personalization.
• C)viral marketing.
• D)buzz marketing.
• E)permission marketing.

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Definitions:

Terminated Employees

Workers who have been dismissed or let go from their positions by the employing organization.

Cultural Intelligence

The ability to relate to and work effectively across cultures.

Analyze

To examine something methodically and in detail, usually for purposes of explanation and interpretation.

Charisma

A compelling attractiveness or charm that can inspire devotion in others, often seen as a quality of effective leaders.