In Terms of the Online Customer Experience, Customization Refers to

question 132

Multiple Choice

In terms of the online customer experience, customization refers to

• A) the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences.
• B) the website's ability to conduct sales transactions for products and services.
• C) an interactive, Internet-enabled system that allows individual customers to design their own products and services.
• D) a website's aesthetic appeal and functional look and feel, reflected in site layout and visual design.
• E) the ability of a website to modify itself to, or be modified by, each individual user.

---

Definitions:

Individual Mandate

A requirement, typically within healthcare policy, that individuals must purchase or otherwise obtain a certain good or service, such as health insurance.

Commerce Clause

A provision in the U.S. Constitution that grants Congress the power to regulate trade among the states and with foreign nations.

Economic Activity

Actions that involve the production, distribution, and consumption of goods and services in an economy.

Working Poor

Individuals who are employed but whose earnings are not sufficient to meet the poverty line in their location.