Which of the Following Statements Regarding Online Consumers Is Most

question 31

Multiple Choice

Which of the following statements regarding online consumers is most accurate?

• A)With the exception of the setting used to make the exchange (online versus retail store),the profile of an online customer is almost identical to the traditional shopper.
• B)Although online shopping and buying is popular,a small percentage of online consumers still account for a disproportionate share of online retail sales in the United States.
• C)The group most likely to use the Internet to make purchases is comprised of educated males between the ages of 25 and 39.
• D)Although growing in total sales revenues,the percentage of online sales is beginning to decline due to the downturn in the economy and the passage of a national Internet sales tax.
• E)Many people are put off by the difficulty in navigating so many new websites.

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Definitions:

Marginal Revenue

Additional revenue earned from the sale of one more unit of a good or service.

Market Price

Market price is the current price at which an asset or service can be bought or sold, determined by supply and demand dynamics in the market.

Equilibrium Price

The cost at which the amount of a product or service sought by buyers matches the amount offered by sellers, leading to a balanced market situation.

Average Total Cost

Average total cost is the total cost of production divided by the total quantity produced, representing the cost per unit of output.