When Microsoft's Hotmail Included the Tagline,"Get Your Private,Free E-Mail from Hotmail

question 58

Multiple Choice

When Microsoft's Hotmail included the tagline,"Get your Private,Free E-mail from Hotmail," on each of the millions of e-mails it processed daily,it was using __________.

• A)opt-out marketing
• B)viral marketing
• C)customerization
• D)niche marketing
• E)buzz marketing

Understand the ethical dimensions and psychological underpinnings of obedience to authority.

Understand the factors that increase the tendency to conform.

Recognize techniques to reduce cognitive dissonance.

Differentiate between compliance and obedience.

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Definitions:

Deterritorialization

The process by which social, cultural, or political boundaries become less relevant due to globalization and technological advancements.

Local Tradition

Cultural practices and beliefs that are specific to a particular geographic area or community.

Fragmented

Characterizes something that is broken or separated into parts, often making it difficult to function as a whole.

Glocalization Framework

refers to strategies adopted by businesses to think globally but act locally, ensuring their products or services are adapted to fit the cultures and norms of specific markets.