A Cross-Channel Shopper Refers to

question 183

Multiple Choice

A cross-channel shopper refers to

• A)the online consumer who researches products online and then purchases them at a retail store.
• B)the online consumer who purchases a product online and then returns it at a retail store for store credit.
• C)a consumer who e-mails or forwards a copy of a competitor's coupon to another firm in hopes that it will meet or beat the offer.
• D)shoppers from one country who make online purchases from a company in a different country.
• E)a shopper that visits a retail store to inspect merchandise, with the intention of purchasing the merchandise online

---

Definitions:

Peer Group

A social group whose members have interests, social positions, and age in common, playing a significant role in the socialization of individuals.

Congress

The legislative body of the United States government, consisting of two houses: the Senate and the House of Representatives, responsible for making federal laws.

Northern Europeans

Peoples originating from the northern part of Europe, often referred to in discussions about immigration, culture, and demographic changes.