The Objective at the ________ Stage of the Personal Selling

question 161

Multiple Choice

The objective at the ________ stage of the personal selling process is to convert a prospect into a customer by creating a desire for the product or service.

• A) presentation
• B) approach
• C) follow-up
• D) preapproach
• E) close

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Definitions:

Well-Diversified Portfolio

A collection of investments that spread out risk by incorporating a wide variety of assets, thereby minimizing the impact of any single asset's performance on the overall portfolio.

Fama and French

Two economists known for their research on the factors that influence stock returns, notably the three-factor model which includes market risk, size, and value factors in explaining stock returns.

Multifactor Model

A financial model that evaluates securities by considering multiple economic and financial factors to explain asset prices and predict investment returns.

Market Index

A statistical measure that tracks the performance of a specific basket of stocks representing a particular market or sector.