One Problem That Can Occur from the Use of a Transactional

question 1

Multiple Choice

One problem that can occur from the use of a transactional website is __________,even though marketers claim the number of new customers they attract to stores offsets this problem.

• A)customer attrition
• B)stickiness
• C)cannibalization
• D)unauthorized buzz
• E)excessive product returns

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Definitions:

Experimental Group

The subjects in an experiment who receive some special treatment in regard to the independent variable.

Dependent Variable

The variable in an experiment that is observed and expected to change as a result of manipulations in the independent variable.

Independent Variable

In scientific research, the variable that is manipulated or changed by the researcher to observe its effects on the dependent variable.

Correlation Coefficient

A numerical index of the degree of relationship that exists between two variables.