Marketers Are Increasingly Using Social Media to Reach College-Age Students

question 68

Multiple Choice

Marketers are increasingly using social media to reach college-age students in the U.S. because

• A)college age students are sensitive to the environment and reject ads using paper-based media.
• B)the brand ambassadors concept has not been as effective as expected.
• C)Internet advertising is ineffective with other age groups.
• D)they work better than traditional print media.
• E)students reject the media their parents use

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Definitions:

Language Disorder

A communication disorder characterized by difficulties with spoken and written language and other language modalities (e.g., sign language).

Limited Vocabulary

The state of having a relatively small or insufficient collection of words and terms for effective communication.

Broca's Area

Broca's Area is a region in the frontal lobe of the dominant hemisphere (usually the left) of the brain with functions linked to speech production.

Inferior Frontal Gyrus

A region of the frontal lobe in the brain associated with language processing, emotion regulation, and decision-making.