Examlex
The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in the traditional marketplace and online is referred to as
Competitive
Involves striving to gain or win something by defeating or establishing superiority over others.
Cooperative
A group or organization owned and operated by its members for their mutual benefit, or a behavior where individuals work together towards a common goal.
Normative Social Influence
The influence of other people that leads individuals to conform in order to be liked and accepted by them.
Informational Social Influence
The change in opinions or behavior that occurs when we conform to people who we believe have accurate information.
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