An "Active Receiver" Who Is "Delighted" with the Brand Advertised

question 9

Multiple Choice

An "active receiver" who is "delighted" with the brand advertised and sends messages to her online friends about the brand is referred to as a(n) __________.

• A)"expert"
• B)"follower"
• C)"end-receiver"
• D)"traditional consumer"
• E)"evangelist"

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Definitions:

Make Eye Contact

The act of looking directly into another person's eyes, which can communicate confidence, attentiveness, and engage the audience or interlocutor.

Online Search

The process of using a web browser to locate information on the internet through a search engine.

Potential Employees

Individuals who are seen as prospective hires for a job or organization, based on their skills, experience, and qualifications.

Notebook

A portable device for creating, storing, and managing digital documents, or a physical book of blank pages for writing notes.