Within the Context of Social Media, an "Evangelist" Is an Online

question 169

Multiple Choice

Within the context of social media, an "evangelist" is an online user who

• A)is "delighted" about the brand advertised and sends messages to his/her online friends and then back to the advertiser about the joys of using the brand.
• B)tries to promote an anti-consumerist agenda to other online users, hindering the effectiveness of online advertisements.
• C)is a paid "brand ambassador" by the advertisers to promote the brand's positive qualities by sending messages to his/her online friends.
• D)is indifferent or "agnostic" to advertisements on social media networks.
• E)is an "apostle" who develops his/her own Facebook, Twitter, and/or YouTube following and therefore should be contacted by advertisers about placing an ad on his/her website

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