-Based on the Social Media Identified in Figure 16-1 Above

question 57

Multiple Choice

-Based on the social media identified in Figure 16-1 above, which of the following social networking sites is HIGHEST in media richness?

• A)Vine
• B)Twitter
• C)YouTube
• D)LinkedIn
• E)can't be determined

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Definitions:

Crystal Pepsi

A clear version of Pepsi soda that was marketed in the early 1990s, aiming to offer a novel experience to consumers.

Pathways

Refers to the routes or courses of action that can be taken in order to achieve a specific goal or outcome.

Opportunity Identification

The process of finding new prospects or possibilities for business and economic growth.

Effectuating Opportunities

involves the process of making opportunities come to life, often by using what is available and adapting to emerging contingencies in entrepreneurial ventures.