The Marketing Challenge for the Brand Manager Using a Facebook

question 115

Multiple Choice

The marketing challenge for the brand manager using a Facebook Page is to post and create content that will generate the best response. This goal can be accomplished by all of the following EXCEPT:

• A)updating content regularly to keep it fresh.
• B)using familiar imagery and messaging, but adding a twist.
• C)learning users' passions.
• D)letting users guide content.
• E)posting Instagram videos (ads, b-roll) on the left side of the Facebook Page

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Definitions:

Venture Capitalist

A financier who supplies funds to early-stage businesses or assists smaller firms looking to grow but lack access to stock markets.

Managerial Role

A position that involves planning, decision-making, organizing, leading, and controlling within an organization to achieve its objectives.

Entrepreneurs

Individuals who create, launch, and manage new businesses, taking on financial risks in the hope of profit.

Resources

Assets, people, or materials that an organization or individual has available for use to achieve goals.