In Terms of Performance Measures Important to Marketing Managers,unique Visitors

question 172

Multiple Choice

In terms of performance measures important to marketing managers,unique visitors are

• A)the total number of pages fans visit on any of a brand's social media sites in a given time period.
• B)the total number of Facebook Page views in one day.
• C)the total number of product website views on YouTube.
• D)visitors who post unique comments on a product's Facebook Page.
• E)the total number of unique visitors to a Facebook Page in a given time period.

---

Definitions:

Operating Income

Earnings before interest and taxes (EBIT), calculated as gross profit minus all operating expenses, including depreciation and amortization.

Investments

Financial assets purchased with the aim of generating income or appreciation in value over time.

Providing Service

Providing service involves performing tasks or work for customers, often in exchange for payment, as part of a business's operations.

Additional Paid-in Capital

This refers to the amount of money investors have paid for shares above and beyond the par value of the shares, recorded in the equity section of the balance sheet.