The Click-Through Rate Is

question 161

Multiple Choice

The click-through rate is

• A)the percentage of recipients who have clicked on a link on the Page to visit a specific site.
• B)the percentage of e-mail recipients who buy the product after receiving a targeted message with an embedded link.
• C)the percentage of customers who buy a product from the brand website.
• D)the total number of people who have visited a brand's Facebook Page and have become Facebook fans.
• E)the total number of people who have purchased the product online divided by the number of people viewing the Page

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Definitions:

Reluctant

Characterizes a feeling of unwillingness or hesitation to do something.

Job Sharing

An employment arrangement where two or more people share the responsibilities and duties of one full-time job.

Communication Technologies

The various tools and platforms used to facilitate the exchange of information across distances.

Conversation

The informal exchange of ideas, information, and feelings between two or more people through spoken words.