-In the Welch's Ad Above, Welch's Is Introducing Its New

question 281

Multiple Choice

-In the Welch's ad above, Welch's is introducing its new Farmer's Pick juice. What type of product advertisement is this ad?

• A)reminder
• B)pioneering
• C)reinforcement
• D)comparative
• E)competitive

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Definitions:

Latent Content

The underlying, unconscious thoughts and emotions that a dream represents, as distinct from its literal storyline.

Collective Unconscious

A term developed by Carl Jung, referring to the part of the unconscious mind which is derived from ancestral memory and experience and is common to all humankind, distinct from the personal unconscious.

Psychosexual Stages

A Freudian theory that proposes five stages of psychological development (oral, anal, phallic, latency, genital) through which a child's libido focuses on different erogenous zones.

Displacement

Displacement is a defense mechanism where an individual shifts feelings from an undesirable situation or person to someone or something that is less threatening.