Cost Per Action Refers to

question 5

Multiple Choice

Cost per action refers to

• A) a fixed amount of money paid to the site for every time a visitor clicks on the ad.
• B) a fixed amount of money paid to the site for placement of the ad.
• C) a fixed amount of money paid to the site for every sale that originated from an ad posted on that site.
• D) a fixed percentage the site gets paid for placing the ad.
• E) a fixed discount given to a visitor for clicking on the ad.

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Definitions:

Counteroffer

A proposal made in response to an initial offer, which effectively rejects the original offer and proposes new terms for agreement.

Saxony Carpet

A type of carpet known for its dense, soft pile, often used in residential settings for a luxurious appearance.

Option

A contract that grants the holder the right, but not the obligation, to buy or sell an asset at a designated price within a specified timeframe.

Promissory Estoppel

A legal principle that prevents a promisor from retracting a promise which the promisee has relied upon to their detriment, in the absence of a formal contract.