All of the Following Statements Are True About Using Humorous

question 61

Multiple Choice

All of the following statements are true about using humorous appeals in advertising EXCEPT:

• A)Humorous content can be so strong that it causes viewers to tune out the message.
• B)Some studies suggest that humor wears out quickly, losing the interest of consumers.
• C)A problem with humorous appeals is that their effectiveness may vary across cultures if used in a global campaign.
• D)The use of humor is widespread in advertising and can be found in many product categories.
• E)Advertisers believe that humor improves the effectiveness of their ads.

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Definitions:

Trucking Department

A specialized unit or department within a company responsible for the management and operation of the fleet of trucks for transportation of goods.

Order Fulfillment Department

A division within a company responsible for processing customer orders and ensuring products are delivered to customers efficiently and accurately.

Variable Costs

Costs that vary in direct proportion to the level of production or business activity.

Fixed Costs

Costs that do not vary with the level of production or sales, such as salaries, rent, and insurance.